We can’t dismiss TikTok’s influence when it has one billion monthly active users and three billion app installations. How can your company use this untapped market to expand its consumer base?
Let’s look at how your company may use TikTok to generate leads for a more extensive marketing campaign.
Get your company’s profile looking good!
One’s initial impression is the lasting one. Make the most of the exposure your TikTok profile may provide your company.
Profile: The image or video you use to represent your brand on your profile should indicate who you are and what you do.
Brief biographies: You have 80 characters to introduce yourself and your company. Tell the people of TikTok about your product with as few words as possible. Use the correct voice while presenting your company offering to customers so that you can more easily connect with them.
Link: You should link your website in your bio to attract new customers. When people click on your ad and get on your website, they may learn more about your company and its offerings. Also, be sure to employ this strategy while planning campaigns.
Make use of specific hashtags.
You may get more exposure for your brand on TikTok by using hashtags. TikTok is a relatively new social media platform. Using the appropriate hashtags might help you gain more exposure than you might otherwise receive on other platforms, such as Twitter, Instagram, or Facebook. They are the first point of contact for people who could eventually become clients of your company, therefore, it’s crucial that you make a good impression.
1. Do some research on popular hashtags
Conduct your research and find out what hashtags are being used by your competition and other producers in your business on TikTok. You may also find related hashtags with the help of hashtag generators like tiktokhashtags.com.
2. Aim to be a trend-following
You can always be in the know by keeping up with the latest and greatest by monitoring popular hashtags and seeing how they are being utilized on TikTok. Avoid falling behind the times on TikTok.
3. Take part in hashtag competitions
Use prevalent hashtag challenges or come up with your own. They are effective on TikTok and can attract many viewers.
4. Start a trend with a custom-branded hashtag.
Brand recognition may be improved through a branded hashtag on TikTok. Try to be succinct so that what you say sticks in people’s minds. Use the hashtag #redbull in your TikTok videos as Red Bull did to promote their brand.
Make stuff that people want to read.
TikTok’s fanbase is motivated by original and creative content. You can get the correct leads without spending much on fancy video productions. To make your content go viral on TikTok, you only need a decent idea, audience insight, and imagination.
These are some things to think about while developing a content strategy for TikTok with the end goal of increasing your lead generation:
1. Take into account where the lead is in your sales funnel.
Those interested in your product or service may find you and subscribe to your channel on TikTok, a social media platform where they can enjoy watching videos.
Keep your target audience and where they are in the sales funnel in mind while producing content for TikTok. Is this lead just becoming aware of your company, or one that you can nurture with gentle persuasion?
2. Adjust your content plan to fit in with TikTok’s metrics.
Always keep in mind that there are two sets of goals and criteria you must meet when crafting a content strategy for any social network: those of your intended audience and those of the social network itself.
The algorithm used by each social media platform is unique, presenting its own set of possibilities and obstacles. You need to know how TikTok functions to create your content strategy such that it can help your business succeed.
If you’re new to TikTok, we hope this primer will be helpful.
3. Toss in some gated content.
Use gated content to turn your TikTok viewers into email subscribers. The item in question might be anything of value; examples include blog posts, webinars, eBooks, etc. The goal is to send the lead to a conversion-focused landing page. Your video can include a reference to the URL in your profile.
4. Create a video plot that focuses on a call-to-action
Produce your video with a clear call to action in mind, and be sure to mention it. Here’s a way to make a TikTok video that’s both engaging and informative by combining narrative with lead generation:
You should start with a hook if you want to keep the interest of your readers.
Pay attention to the dance or suggestion that serves as the video’s major plot.
Close with an offer that makes sense.
Get the most out of your TikTok Ads.
One of TikTok Ad Manager’s most alluring features is the possibility of getting high-quality leads. You may learn more about your consumers, gather data from them, and send them to a customized landing page with the help of such advertisements.
Like this:
- Depending on your objectives, you may want to include a call-to-action in your branded video.
- The call to action button takes the potential customer to a brief form pre-filled with the user’s basic information by TikTok.
- After submitting their information, users might be taken to your main website or a targeted landing page.
- TikTok Ad Manager allows you to import your business’s existing CRM system or download all its generated leads.
Conclusion
When it comes to finding new customers, TikTok is a fantastic resource. Pay attention, modify your approach to social media, and see better financial returns for your company.