What is an OTT Platform?
Content producers now have a new distribution channel in the shape of OTT platforms. They’re utilized by social media influencers who wish to monetize their work for the most part.
The producers have a lot to gain by using OTT channels. Rather than relying on advertising revenue from other platforms, such as YouTube or Facebook, it gives individuals the ability to generate money from their work. Furthermore, it allows companies to generate more compelling content that isn’t constrained by social media algorithms, allowing them to reach a larger audience than they would otherwise be able to.
OTT’s market share in India is increasing at a rapid pace. There has been an increase in OTT adoption in the nation due to an increase in broadband penetration and mobile data use. In this post, we’ll look at the top ten OTT service providers in India.
Amazon Video on Demand (Amazon Prime Video)
Amazon’s video streaming service is called Amazon Prime Video. On the 24th of September, it was made available in India for the first time.
Customers in India may access a vast range of TV episodes, movies, and exclusive content with Amazon Prime. An international internet giant has spent $5 billion in Indian products for the first time.
As of this writing, there are more than 25000 hours of video to choose from.Other Indian studios such as T-Series and Yash Raj have also entered into agreements with Amazon to distribute their films on Amazon Prime Video.
Aside from that, it includes live TV channels like Star Sports Select HD1, Star Sports Select HD2, Star Sports Select HD3, and Sony Ten 3 that are now exclusively available through Amazon Prime Video.
Movies and television shows may be streamed using Netflix, a popular subscription service. Monthly and yearly subscriptions are available. Netflix is one of the OTT (over-the-top) services that may be accessed in India.
To better serve Indian customers, Netflix has formed alliances with major Indian telecommunications providers, including Airtel and Vodafone. Because of this arrangement, Netflix can provide its service through the mobile applications or set-top boxes of major telecommunications firms without entering into costly license agreements with content producers.Other over-the-top (OTT) services, such as Hotstar, JioTV, YouTube TV, and SonyLIV, offer Netflix. These services dwarf Netflix’s audience.
It is a video on demand streaming service. One of India’s most popular OTT services, it has an active monthly audience of more than 800 million people. More than 30 services are available through Aha, including movies, TV series, cricket, and light music.
For over a decade, Aha has been one of the pioneers in the OTT industry in India. In addition to live TV and movies, customers may listen to music, watch sports, and keep up with the latest headlines on the company’s website. Aha also has an app for mobile devices that lets consumers view their favorite content.
Disney’s High-Definition Television Series
For some time now, Disney has had a presence in the Indian market. Animation, films, and television series have all been on the table for testing. For the first time, they’ve launched an OTT service, Disney Hotstar.
Video-on-demand service Disney Hotstar serves Indian viewers with content from the company. You’ll immediately notice the interface resembles Netflix and Amazon Prime Video when you first open the app. Viewers may select from various categories, including live TV, movies, sports, and children’s programming.
Movies, TV series, and original programming may all be found on Zee5, an Indian over-the-the-top (OTT) service.Zee Entertainment Enterprises Limited established the business in 1991. With over 2000 hours of content in its archive and over 50 unique productions, it is a powerhouse of entertainment.
It’s available on smartphones, tablets, laptops, desktop computers, and smart TVs.
For those who want to see their content when not connected to the internet, it also has an option.Using the Airtel TV app, customers may watch Zee5 programming even if they don’t have an internet connection.
Voot is one of India’s most popular OTT platforms. Smart TV, Android, and iOS devices can access it.Several series and movies are available in a range of languages on Voot, such as Hindi, English, and Tamil. Over 300 hours of children’s programming may be found in the network’s library.
All Voot content is ad-supported, however it is completely free for users to access. Viewers may also purchase premium services to eliminate adverts or watch content without an internet connection.